FIELD Exec Ed Program 2018 – Curriculum


The 2018 FIELD curriculum was built upon some of the key pillars of traditional MBA education, tailored specifically to the unique demands of the natural products business.  Participants tackled numerous business school concepts, both classical and cutting edge, and in each instance received initial exposure to the theory from a distinguished professor, right alongside a focus session with an industry practitioner to explore how those concepts are applied or modified in today’s competitive, fast-paced natural products marketplace.

The four major areas of study included the following:


personal leadership development

  • Power and influence – how to get it, use it, and keep it
  • Leadership style and effective communications
  • Negotiation strategies and tactics
  • Ethical leadership, CSR and the SDGs

people management

  • Best practices in hiring and retaining mission-driven/food-passionate candidates
  • Modern compensation strategies
  • Design and development of teams – it’s about more than finding great people
  • Change management
  • Latest research on what motivates employees


21st century marketing

  • The Millennial Mindset – and how it views food systems
  • Tools for discovering and interpreting consumer insights
  • Digital marketing landscape, tools and metrics, including DTC
  • Utilizing data and working with Amazon
  • Marketing partnerships – from manufacturer to distributor to retailer
  • The case for purpose: marketing at vs. mattering to

business economics

  • Food industry financial literacy
  • Need-to-know basics of corporate financial management – reading financial statements, understanding profitability and cash flow
  • Essentials of food industry accounting
  • Valuation principles
  • Sources and costs of capital/tools for financing
  • Budget-building


The FIELD program also provides participants with exclusive access to ongoing deeper learning in some of these areas through online classes, webinars, and a digital knowledge library.

[from 2018 FIELD direct mail piece]